Spotify, the world’s most popular global audio streaming subscription service, is now available in Ghana, Kenya, Nigeria, Tanzania and Uganda as of 23 February.
With a worldwide community of more than 345 million monthly
active listeners, Spotify will offer a world-class audio listening and music discovery
experience to listeners.
The Spotify service is available for free or with an upgrade to Spotify
Premium, a subscription service that offers an ad-free music listening experience.
Spotify launches in Kenya with its unrivalled mix of features that have made it the world’s
most popular audio streaming subscription service, including more than 70 million
international and local songs, 2.2 million podcasts and over 4 billion playlists.
The platform offers everyday new music and podcast discovery, algorithmic recommendations personalised to each listener’s audio taste, and the freedom to engage Spotify across a wide range of devices and app integrations with Instagram, Facebook, Snapchat, Samsung, Tinder, Google Maps, Nike, and more.
According to the latest update, Spotify has uniquely tailored its music experience for Africa, expertly curated and updated regularly with more than 100 playlists across some of the most popular genres in the continent.
○ Genre Playlists: Bongo Flava, Made in Kenya, Gbedu, Naija Bars, Be Lifted,
(+)233 Bars, Gwarn, Asakaa, Gengetone Fire and more.
○ Thematic Playlists: Paper Chase, Chill Bops, Party Dey!, Troski Rhythms,
Soloku, Sound Semester, Pump It Up and more.
○ ‘Starring’ playlists: This Is Tekno, This Is Yemi Alade, This Is Stonebwoy,
This Is Sarkodie, This Is Sauti Sol, This Is Diamond Platnumz and more.
Listeners will also have access to Spotify’s Afro genre hub that encompasses a wide range
of African music, including AmaPiano Grooves, Afropop, African Heat, Phenomenal Woman.
In addition, RADAR Africa, a playlist uncovering the most exciting artists on the rise from the African continent and diaspora, is part of Spotify’s global emerging artist program.
Over and above these playlists for Africa, Spotify has a playlist for any mood and moment,
with billions of creator and fan built playlists to this mix.
Spotify also offers:
● Spotify Free to listeners: To build an experience that adds value to the rich African
music industry and to amplify the music experience, the Spotify app is available for
free to listeners in Kenya.
● Personalised music recommendations and discovery features: Spotify’s music
recommendation engine allows local listeners to enjoy personalised discovery
features including Daily Mix (up to six individual playlists combining your favourite
tracks with new songs we think you’ll love), Release Radar (a personalised playlist of
new music based on the artists you follow and listen to most, updated every Friday)
and Discover Weekly (a playlist based on your unique listening habits).
● Spotify Lite: Regardless of your network connectivity, data plan, and whether or not
you have the latest phone, Spotify Lite allows listeners to enjoy the full Spotify
experience. Lite is a small, fast, and simplified version of our unparalleled music
experience that works much like the main app. Listeners will still be able to search
and play their favorite songs and artists, save them, share with others, discover new
music, and enjoy personalized playlists, but with a few extra features making it ideal
for older devices and operating systems.
● Play everywhere: With Spotify Connect your phone can become your universal
remote for all of your listening experience.
● Spotify for Artists: The platform offers tools that help artists, managers, and labels
to track real-time statistics for new releases, understand their audience, connect
more deeply with fans, and run their business.
In Kenya, listeners can upgrade to Spotify Premium for the ultimate Spotify experience for
299 Ksh per month. The Premium Family plan is available for 479 Ksh for up to 6 family
members living under one roof.
The Spotify Premium DUO (389 Ksh a month) is a subscription plan for two people living at the same home address, which includes Duo Mix, a regularly updated playlist made just for the two subscribers to discover audio they both love and enjoy together. Spotify Premium for Students will cost 149 Ksh per month. All subscriptions can be paid with M-PESA.
The Spotify app is available to download for free or with an upgrade to Spotify Premium. To
enjoy music the way you want it, download the Spotify app today via the Android or iOS app store or by heading to www.spotify.com/free.
