Niko na Safaricom Live was quite the experience for most Kenyans. Packed with mega concerts in major towns in the country, revellers were treated to one-of-a-kind musical experiences where fans would interact with some of their favorite artists like Sauti Sol, P-Unit, Octopizzo, Ben Githae, Size 8 and many others. I even remember how the Niko na Safaricom platform would let subscribers download wallpapers, mp3s, customized SMS alerts & ringtones as well as get Facebook and Twitter alerts. Well, this year they’re back with something bigger and more power packed – Safaricom Twaweza Live.
The 7 month long Safaricom Twaweza Live campaign is an experience set to positively impact customers and transform lives in the communities around the country. The telco will engage with communities across Kenya through free medical camps, campus take overs, great device offers, talent search activities, youth mentorship programmes and music concerts.
They also set to have a legacy programme in every region they visit. The legacy programme will be set around their 3 main areas of focus: Education, Health and Economic Empowerment. How this works is while they’re in a certain area, they’ll ask the community to suggest a project/facility or service around those 3 pillars that will benefit the specific area in the long run. Anything from schools, health facilities, boreholes are welcome for suggestion.
During the launch last evening, Sylvia Mulinge, Director of Consumer Business said: “As a Kenyan brand, Safaricom is committed to growing local talent and positively impacting the lives of Kenyans. The Safaricom Twaweza Live activities have been designed to provide close interactions between various user groups with aim of making a positive change to their wellbeing.”
The campaign will take place between May and November and will also focus on growing and nurturing local music talent by giving artistes a chance to perform in live concerts across the country. It will be characterized by six concerts that will kick off in Eldoret then move on to Meru, Machakos, Mombasa, Kisumu and Kisii.
The concerts will be complemented by road shows that will traverse various towns, artistes’ boot camps and Corporate Social Investment (CSI) activities that will all happen before the main concert.
The engaged artistes, to be announced ahead of each concert, will also get a chance to increase their revenue through mobile downloads of their music on the SONGA and SKIZA platforms.