We all know and love how music brings us together. There’s always something magical and even euphoric about strangers coming together; especially from different countries, for the sake of music, which is exactly what Tuborg OPEN is about.
Tuborg Open is the ultimate collaboration platform for music and culture. It’s a space for creativity and discovery, open to all and fueled by Tuborg and the campaign is now giving Kenyan artists the opportunity to platform to collaborate with International talent. This is a beautiful opportunity for Kenyan artists to broad their spectrum musically and give them the grande chance for them to show off our country and culture.
Tuborg has announced the return of their successful music campaign Tuborg OPEN, which will this year see global pairing Diplo and MØ exploring musical influences and creating new collaboration tracks with artists from around the world.
The Danish lager brand kicked off the second year of the event with the track ‘Stay Open’ from DJ Diplo and long-term collaborator MØ on the 11th of May which will tie into the brand’s Open To More efforts.
Artists across Tuborg’s key markets in Asia and Europe and now Kenya, will build upon the campaign in their own way, emphasizing that the power of trust and an open attitude adds value to all our lives in the months to come.
Milan Shah, International marketing manager at Tuborg, said: “Tuborg has a long and proud heritage with music, helping to introduce new genres and artists to new markets.
“Through this year’s Tuborg Open campaign, we’re once again setting out to encourage people around the world to be Open To More – to be inquisitive, exploring the world around them, trying new experiences and sharing them with others to see where it takes them.”
— Tuborg (@Tuborg) June 19, 2017
American super producer and DJ Diplo said: “To be part of Tuborg Open for the second year is really cool. This year Tuborg came to us with the idea of being “Open to More” and MØ and I were already working on ‘Stay Open,’ this track about how so many times people are closed but it’s important to stay open to new people and experiences.
“It fits the campaign perfectly and the artists from around the world are already coming to us with ideas of how they want to change it up and add their own perspective to the idea of staying open which is the really cool bit of the project.”
Renee Kamau, Carlsberg Marketing Manager, said: ‘We are extremely excited about the opportunity to work with local artists and give them a platform to collaborate with International talent. Tuborg is all about fuelling those moments of music discovery for artists and fans. Keep watching this space for more exciting projects to come. Nairobi is OPEN FOR FUN!