Olori Supergal who goes by the name Oluwatosin Ajibade visited Kenya as part of her promotional tour for her new book ‘Olori Supergal – From Social Misfit to Social Media Hero’.
Tosin Ajibade is undeniably one of Nigeria’s most recognizable media influencers and has been able to curve a niche for herself by turning her passion into profit. Tosin is the Founder of Olorisupergal and Convener of the New Media Conference (NMC), an annual gathering of key stakeholders with the aim of improving marketing and advertising standards in the Nigerian online/digital media space. The first edition was held in May 2015. So far, five edition took place in Lagos (2015, 2016, 2017 and 2018 and in Nairobi (2017).
She is also a graduate of Accounting and Media Enterprise from the Lagos State University and Pan Atlantic University respectively. Over the years, Olorisupergal has amassed thousands of following on social media making it one of the top go-to places for news, fashion and lifestyle. We had the privilege of talking to her about this new venture.
Who is Olori Supergal and why the name Supergal?
Olori Supergal is a young Nigerian Entrepreneur who is down to earth and loves traveling, reading and socializing.
In terms of my pseudonym, first, Olori means “Queen”. I picked the name because since childhood, royalty amused me. As for the name ‘Supergal,’ I’m a certified cartoon freak! As a kid I sat through cartoon shows like Spongebob Square Pants, Ninja Turtles and Lion King. Their creative aspects blow my mind away. And well, the sobriquet ‘Supergal’ was inspired by the cartoon Superman.”
Describe your journey?
Prior to becoming an entrepreneur, I first worked as a personal assistant to popular Nigerian comedian and MC, Gbenga Adeyinka at Laff Matazz between 2008 and 2009 and later as social media manager at Black House Media (BHM) between 2011 and 2012. Whilst transitioning between both roles, I created the OloriSuperGal blog on Google’s Blogger platform in 2010 and eventually moved it to a self-hosted domain in 2012. I also served as Special Project Officer at Maverick Multimedia from 2012 till 2013 when she decided to focus full-time on building the OSG brand.
Achieving all this seemed easy but transforming it into a business was the real hustle. I have learnt a lot and I continue to learn as I expand.
What are the pros and cons? Is there more to it than social media numbers? What is the difference between real and tangible influence?
The pros and cons are there, you face rejection from family as they don’t understand what you are really doing with your life; however as you go on, you realize that there are so many opportunities out there and they reap benefits. As for the social media numbers, it does count as those numbers determine your influence. Engagement matters a lot as guys are also looking into creativity and inspiration and this is where tangible influence shows.
It was frustrating and challenging. I thought of giving up many times but I got positive feedback that made me stick with it. I wasn’t making any money and the business had no plan or structure.
Internet subscription was also expensive then and I didn’t even know I could make money out of it until later. I stuck with it, because of the passion I had and before long, I started getting referrals.
How did you come about to author your memoir?
This all started in 2015 when I was engaging with my followers who asked personal questions and wanted help. Over time, that demand increased and I felt the pressure of doing something and that’s how it all started.
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My book – Olori Supergal: From Social Misfit To Social Media is now available in Nairobi at @kwanitrust for sale. . . Also available in Lagos at the following: @rovingheights // @laternabooks // @bambooks.io // @okadabooks and Amazon (Paper back and Kindle). #MisfitToHero #TosinAjibade #NowAvailable #Nairobi #Lagos
What is the book about?
The book highlights, in detail, the struggles I faced at my early stage as a blogger and my evolution into a media entrepreneur. The book also illustrates tips for younger media entrepreneurs and influencers to learn from
Are you nurturing young talent and what advice would you give to young stars coming up?
I always try to nurture young talent in every way I can. I myself came from working into turning my passion into profit and wherever I can help or guide, I do it without hesitation.
With your influence are you looking into any project of empowering the girl child?
I have not had my own project, I have however collaborated with other initiatives related to the topic. I have also been mentoring a few young girls who maybe look up to me. This has been a very inspiring and life-changing experience!