World leading luxurious alcohol brand, Moët Hennessy, has today inked an exclusive distributorship deal with Kenya’s Viva Global Limited Viva Global, to increase its market penetration and brand visibility in Kenya, Uganda and Rwanda.
Moët Hennessy, which is known for its exquisite and premium brown spirit brand, Hennessy cognac, its superb champagne Moët & Chandon, its single malt whisky Glenmorangie and Belvedere premium vodka, has competitively taken over the fast growing alcohol category in the region.
According to Mrs. Anne-Claire Delamarre, General Manager – Eastern Africa & Arabian Gulf at Moët Hennessy, Viva Global Limited has the right network, infrastructure and capabilities to drive uptake of its various products and brands.
“We chose Viva Global because of their fine wine portfolio which perfectly fits with Moët Hennessy’s and their superior expertise in handling top luxurious brands. At the same time, we considered Viva’s strong infrastructure, reputation and financial muscle; we believe to have the right partner in this business.”
Viva Global, therefore, deals in the importation and distribution of beverages in Kenya, Uganda, Rwanda and the rest of the East African region.
With 19 years of existence, Viva Global has developed a successful distribution network in East Africa including both off-trade and on-trade clients backed by an effective marketing and business development strategy.
Speaking during the ceremony, Mr. Rupen Samani, the Chief Executive Officer at Viva Global Ltd said that the company had strengthened its distributorship portfolio in region to satisfy the needs of its customers.
At the same time, Mrs. Delamarre noted that growing middle class economy in Kenya gave Moet Hënnessy as a business the opportunity to grow its revenues and sales.
“With more disposable income from the fast growing middle class and the increasing appetite for international brands such as Moët Hennessy’s, we believe that this is the right time to invest in Kenya. And this is also evident in the uptake of our wine and spirit brands that are attractive because of their high quality and standards that resonate with the consumer’s taste and culture.”
In the first quarter of 2017, the MH Wines & Spirits business group recorded organic revenue growth of 13% globally as the champagne volumes increased by 7% over the period.
Meanwhile, Mr. Samani called on the government to maintain consistent regulations for the alcohol industry to encourage investment and growth in this sector.
Mr. Samani also emphasized on the need to control the parallel and grey market that was suppressing the legitimate alcohol business in the country.