Leading Soft Drink Beverage Company Coca-Cola Central East and West Africa Limited this week launched Minute Maid Pulpy Orange to propel its juice business in the country and diversify its current beverage portfolio.
The new minute maid Pulpy Orange contains real fruit juice and pulp and no added preservatives. It joins the Minute Maid juice family which comprises Mango, Tropical and Apple.
— Minute Maid Kenya (@MinuteMaidKe) August 23, 2017
Coca-Cola Marketing Manager-Kenya, Lucy Oduor introduced Pulpy Orange at the Two Rivers Mall held event, adding that the objective of the launch is to develop a diversified portfolio that builds Coca-Cola’s credentials as a Total Beverage Company.
Minute Maid Pulpy Orange and the full range of fruit drinks come in a new attractive shape that is easy to handle and will make the Minute Maid range the favorite for consumers who want to be refreshed while on the go. It’s also really convenient as a snack for both kids and adults during the day.
“Coca-Cola is really excited about the fast growth and opportunities in Kenya’s beverage market,” Lucy said. This launch builds on the success of the Minute Maid brand and targets Kenya’s fast-growing juice category.
“Every year, The Coca-Cola Company launches hundreds of new products to meet the ever-changing tastes of consumers around the world, In Kenya, we also strive to provide our consumers choice in the products that we offer. Therefore, in Minute Maid, we have a strong product that is different from anything currently in the market and one that contains the goodness and nourishment of natural orange juice combined with the rich experience of real orange pulp.
“We would like consumers to choose Minute Maid Pulpy Orange with confidence knowing that this is the best tasting Orange Juice Drink that gives them the taste of real oranges.” Lucy added.
The new exciting product can be consumed throughout the day from breakfast to dinner time and comes in a distinctive shaped 400ml PET bottle with the top end, simulating a real orange segment.
Get yourself a Minute Maid today and taste the pulp in every gulp ?