A 29-year-old Information Technology consultant is the winner of the grand prize of a brand new Subaru Impreza in the “Win A Ride 2” targeted consumer promotion, featuring Smirnoff, J&B, and Black & White brands which saw over 680,000 people participate countrywide.
Elizaphan Murage Wanjohi, drove off in a Subaru Impreza valued at Kshs. 3.5 Million. This brought to an end the twelve-week consumer promotion, in which 32,598 consumers won daily, weekly and monthly prizes.
Speaking during the Subaru Impreza handover event at Subaru Kenya Headquarters, Kenya Breweries Limited Head of Spirits Annjoy Muhoro said, “Win A Ride 2′ illustrates our long standing commitment to ensure that we are an integral part of every celebration that our consumers have not only by availing quality drinks, but also through appreciation and recognition platforms such as this”.
She observed that throughout the three-month campaign, Kenya Breweries Limited received valuable feedback from interactions with consumers. The insight will be instrumental in ensuring that KBL continues to innovate and serve consumers quality drinks.
“We had gone to our local bar with my friends to watch one of the football matches and we ordered for a bottle of Smirnoff. Luckily, I had seen the campaign’s advert on Television; I scratched the bottle, sent the code and forgot about it. I was surprised when I received a call from KBL, informing me that I had won the grand prize of a Subaru Impreza,” said Wanjohi as he took the car keys.
He added, “I was happy and excited with the news and immediately informed my family and friends with the good news. I never imagined I could own a brand new car at my age, I intend to keep the car for my personal use.
This year’s campaign saw a four-fold growth of participation with over 680,000 people participated in the second edition of Win A Ride promotion, compared to 168,599 in the first edition of the promotion in 2016.