Kenya Breweries Limited (KBL) last weekend launched a new alcoholic beverage – Sikera Premium Apple Cider. The new innovation is a refreshing, premium beverage perfectly balanced for a drinking experience.
Available from today in bars and restaurants – and best served chilled – Sikera Premium Apple Cider comes in a 300ml bottle pack with an ABV of 4.5 percent and at a recommended price (RRP) of Kshs 150.
“The launch of Sikera Premium Apple Cider today, follows the hugely successful introduction of the Kenya’s first locally-produced cider, Tusker Premium Cider three years ago. Sikera’s launch is the result a recently-conducted consumer study on the trends driving the alcohol beverage market in our industry. These consumer insights then informed our innovation efforts extending our cider category, to provide a broader variety to our consumers,” said Mrs. Karuku
Other recent innovations include Tusker Cider, McDowell Whisky, Triple Ace Vodka, Captain Morgan Gold, and Black & White Whisky.