Kenya Breweries Limited (KBL) last weekend launched a new alcoholic beverage – Sikera Premium Apple Cider. The new innovation is a refreshing, premium beverage perfectly balanced for a drinking experience.
Available from today in bars and restaurants – and best served chilled – Sikera Premium Apple Cider comes in a 300ml bottle pack with an ABV of 4.5 percent and at a recommended price (RRP) of Kshs 150.
Speaking at the launch event in Mombasa, KBL Managing Director Mrs. Jane Karuku said KBL’s twin desire of recruiting new consumers and responding to changing consumer tastes led to the development of the new innovation.
“The launch of Sikera Premium Apple Cider today, follows the hugely successful introduction of the Kenya’s first locally-produced cider, Tusker Premium Cider three years ago. Sikera’s launch is the result a recently-conducted consumer study on the trends driving the alcohol beverage market in our industry. These consumer insights then informed our innovation efforts extending our cider category, to provide a broader variety to our consumers,” said Mrs. Karuku
Sikera Apple Cider will be launched across the country in the coming weeks with expected roll-out to market in the coming days. KBL has prioritised innovations as one of the company’s key growth pillars, with its innovations contributing 22 per cent of East African Breweries Limited’s revenue in the financial year ending June 2019.
Other recent innovations include Tusker Cider, McDowell Whisky, Triple Ace Vodka, Captain Morgan Gold, and Black & White Whisky.