One of the things that every Kenyan looks for while traveling or deciding to travel is affordability, convenience and above all, value for their money. We don’t just want to travel, take a few pictures and come back home – we want a full fledged experience, where you wine and dine and hopefully melt your cares away and this is exactly what the Intercontinental Hotel intends to give with the Loyal Dine program by the Intercontinental Hotel Nairobi.
InterContinental Nairobi has recently launched a value-based loyalty program – the Loyal Dine Club – that offers members an enjoyable and memorable experience and reaffirms her position as Nairobi’s luxury destination.
The Loyal Dine Club will offer members a bouquet of priviledges and discounts unlike any other. Ranging from a reduction in restaurant bills, accommodation, and yearly car park membership at a discounted rate, the Loyal Dine Club will be a heritage of luxury in the heart of the city.
Speaking to Ednah Mbingo, the Loyal Dine Club Manager, this is just one of the many packages the hotel offers that affirms it as the hospitality jewel in Nairobi’s busy industry hub.
“We have both a lot of business and luxury seeking customers, both of who come looking for something different when they come to the Intercontinental and the Loyal Dine Club will cover all this and much more”.
Aside from the great culinary experience and the diversity of the provisions in the hotel, our customers will get to enjoy so much more including catering for the families that flock the hotel on Sundays to enjoy the Sunday brunch.
Celebrating 50 years
The launch of the loyalty program also comes when InterContinental Nairobi is celebrating 50 years of its existence having opened its doors in 1968.
Over the years, InterContinetal Hotel has positioned itself as the hotel of choice for both family and business guests and has built a strong tradition of quality and luxurious dining, banqueting and conferencing facilities for individuals, corporates, families, and business travelers & this program; according to Dieter Franke, the Area General Manager, is but a step forward in giving their guests an environment worthy of the luxurious relaxation that their guests seek.
Benefits of the Loyal Dine Club program
According to Ednah, the Loyal Dine Club is designed to give customers value for money when they access the restaurants and bars in the hotel.
“Customers will enjoy the diversity of our provisions in the hotel and great culinary experience. The Intercontinental Hotel has one of the greatest lobby traffic numbers in Nairobi. Being the business hub for the East African region and the vibrant business activity in Nairobi presents both challenges and opportunities and thus the need to launch a loyalty program that addresses existing and emerging needs of the Hotel’s patrons.
The Hotel staff have also been well trained and skilled to handle the Club’s members. Prior to the launch of the program, Hotel staff were taken through a two-week training to ensure that they deliver the desired quality of service to members that is consistent with the Hotel’s heritage to offer Five Start VIP treatment to everyone who visits the hotel.
The loyalty program is designed to cater for guests who will visit the hotel for lunch, dinner or for a meeting as well as families who will enjoy the Sunday brunch that has a wide array of games and entertainment options for both children and adults.
Frequent business and luxury travelers will also enjoy the programs offering that gives them access to discounts on their meals and accommodation.
Loyal Dine Club Offer
The program runs for one year and is valued at Kshs 18,000. Upon registration and payment, members are issued with a Loyal Dine Club card and a booklet that has 6 vouchers which include:
- A complimentary night stay in a superior room on a Friday, Saturday or Sunday of their choice
- A 2kg Birthday or Anniversary cake of their choice
- Sunday Brunch Voucher at 50% discount up to 6 adults
- Complimentary breakfast for 2 at the Terrace Restaurant
- Bhandini Business Lunch voucher on weekdays valued at Ksh. 3,000 plus water
- A Voucher for Plantation restaurant that gives complimentary tea or coffee and a slice of cake or croissant of their choice
- 25% discount on meals throughout the year unlimited
- 25% discount on accommodation throughout the year on the Best Available Rate
- 10% off yearly car park membership