The Coca-Cola system in Kenya has unveiled a first-of-its kind, lemon-flavoured and sparkly Schweppes +C drink which will retail at Kshs 70.
The carbonated soft drink is in line with the company’s mission to diversify its product portfolio in its bid to becoming a total beverage company by reshaping its growth strategy and operating model to reflect the changing consumer tastes and buying habits.
Locally bottled by the Coca-Cola Beverages Africa-Kenya (CCBA) plant, Schweppes +C is a, great tasting, sparkling beverage with added vitamin C. It not only quenches thirst, but offers an enhanced vitamin option to the adult consumer seeking to enjoy a refreshing drink.
“We are delighted to add a new variant to this category of beverages. Schweppes +C with Lemon brings a refreshing experience that resonates with today’s rapidly changing lifestyle. This drink is well formulated to give the consumer a great tasting Lemon flavor and added value of vitamin C,” said Rodney Nzioka, Senior Franchise Brand Manager Coca-Cola Beverages Kenya.
In line with the beverage company’s plan to increase its beverage offering in the market, the introduction of Schweppes +C brings a more mature blend of beverage that will cater for a more mature age group in the market.
Coca-Cola has invested heavily in innovation and diversification of its soft drinks products with a keen view to reach a dynamic market in Kenya and the region.
“We are cognizant of the preferences that our customers are seeking. We have invested in research and innovation to ensure that all our products meet the ever-changing demands and preferences,” added Rodney Nzioka, Senior Franchise Brand Manager, Coca-Cola Beverages Kenya.
Out of Coca-Cola’s 21 billion-dollar brands, 19 are available in lower- or no-sugar options to help people moderate their consumption of added sugar.