Carrefour, operated by Majid Al Futtaim in Kenya, continues to grow with the opening of its first store in the nation’s second-largest city, Mombasa. The store becomes Carrefour’s ninth countrywide and officially opened its doors today to customers at the City Mall in Nyali, Mombasa.
With over 2,000 square meters of selling area, the new supermarket will be home to a variety of quality products to address the immediate shopping needs of customers who live, work, and vacation within Mombasa and its surrounding areas.
The Nyali store offers more than 20,000 products alongside a home-made bakery section, a fresh fishery, and a butchery counter, as well as a tasty deli section plus a wide selection of non-food and electronic products.
Franck Moreau, Country Manager of Carrefour Kenya at Majid Al Futtaim Retail, said: “This is an exciting milestone for us since we ventured into Kenya in 2016, and we are looking forward to extending our quality goods and services to our customers here on the coast. Mombasa tumewasili!”
“Carrefour caters to the growing population looking for a wide range of products, sold at the best prices, with the promise of refunding its customers ten times the difference if they buy the same product at a lower price. Customers will also get loyalty points when they use our rewards app – My Club and gift vouchers will be available for purchase. This will give them the same great experience as our customers in Nairobi and offers us a chance to win new customers in Mombasa County.” Mr. Moreau added.
True to its ambition to lead digital innovation in grocery retail, Carrefour Kenya also provides on-demand delivery services from its Nyali store through its partners Jumia Food and Glovo. The service allows customers to order from the comfort of their home and enjoy Carrefour quality and low prices delivered right to their doorstep.
The opening of the new branch at the City Mall will create both direct and indirect job opportunities for Kenyans by employing 190 people, including a dedicated Mombasa customer service team to assist in resolving any issues.
Carrefour already operates eight stores in Nairobi, with plans to open an additional two stores in the Coastal region at the Diani Centre Point Plaza and Shanzu Mall.
Carrefour was launched in the region in 1995 by UAE-based Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in over 30 countries across the Middle East, Africa, and Asia, and fully owns the operations in the region. Today, Majid Al Futtaim operates over 320 Carrefour stores in 16 countries, serving more than 750,000 customers daily and employing over 37,000 colleagues.
Carrefour operates different store formats, as well as multiple online offerings to meet the growing needs of its diversified customer base. In line with the brand’s commitment to providing the widest range of quality products and value for money, Carrefour offers an unrivaled choice of more than 500,000 food and non-food products, and a locally inspired exemplary customer experience to create great moments for everyone every day. Across Carrefour’s stores, Majid Al Futtaim sources over 80% of the products offered from the region, making it a key enabler in supporting local producers, suppliers, families and economies.
