Looking to capitalise on growth in the new compact SUV segment as well as address the existing new cars market gap in the country, Toyota Kenya has today unveiled the new Toyota Rush to its local stable. The Rush combines typical SUV features such as a raised driving position, higher ride height and a spacious luggage compartment.
Priced at Kshs 3 Million inclusive of taxes, the all-new Toyota Rush becomes Kenya’s most competitively priced full-feature SUV that targets the discerning car owner and enthusiast who is keen on buying a brand-new vehicle at a reasonable price.
According to Toyota Kenya Managing Director Arvinder Reel, the Rush was created to provide an affordable, zero-mileage alternative to prospective SUV buyers who are looking for a vehicle with ideal all-terrain performance, ride comfort, interior comfort, safety, versatility and most importantly, ample space
Key features
The Rush has a front-engine, rear-wheel-drive (FR) layout that enables the large tires and high ground clearance needed for its solid all-terrain performance. The new SUV boasts a 1.5 litres In-line 4-cylinder petrol engine with Dual Variable Valve Timing-intelligent (VVT-i) that provides enough power and good fuel efficiency.
It is a roomy three-row 7-seater SUV in a compact body offering ample loading and storage space which allows flexible seat arrangement; a perfect fit for an active lifestyle. The Rush’s all-terrain performance provides nimble and powerful responses on rough roads and gradients, with a high degree of manoeuvrability on narrow roads that makes every day driving easy and comfortable.
Its small minimum turning radius ensures good manoeuvrability on all types of roads. The highly rigid body, ample suspension stroke and rear stabilizers ensure the stable steering and ride comfort needed to prevent fatigue on long trips.
Toyota Rush has an ample array of safety features to ensure driver and passenger peace of mind. For maximum safety the all new Toyota Rush is fitted with 6 SRS airbags for both driver and front passenger, side airbags for the front seats, and SRS curtain shield airbags covering front, 2nd and 3rd row seat passengers.
Toyota Rush also has Collision safety (passive safety) features include a sturdy body structure, as well as active safety features which include Vehicle Stability Control (VSC) and Hill-start assist control (HAC) systems to help provide safety during routine driving. The new model has an Anti-Lock Brake System (ABS) that prevents the vehicle’s tyres from locking up and skidding in emergency braking situations thereby maintaining steer-ability and tyre grip.
The launch of Toyota Rush also comes hot on the tracks of Toyota Kenya’s launch of the new look 2018 Land Cruiser Prado VX-L in May. Toyota Prado commands a 47% market share in its segment. Toyota, which is one of the world’s leading vehicle manufacturers, has been in operation in Kenya since 1964.
