Prince William Launches £50 Million Earthshot Prize

Prince William has launched the most prestigious global environment prize in history, as the five challenges at the heart of The Earthshot Prize are unveiled. This new global prize for the environment will incentivise change and help to repair our planet over the next ten years – a critical decade for the Earth.

The launch comes after two years of work by Prince William and The Royal Foundation of The Duke and Duchess of Cambridge to develop a project which will support the global effort to protect and restore the environment. As well as identifying evidence-based solutions to the biggest environmental problems the planet faces, The Earthshot Prize aims to turn the current pessimism surrounding environmental issues into optimism that we can rise to the biggest challenges of our time.

First introduced on 31st December 2019, with a film narrated by Sir David Attenborough, The Earthshot Prize is the biggest initiative to date from both Prince William and The Royal Foundation

The Earthshot Prize is the biggest initiative to date from both Prince William and The Royal
Foundation and was first introduced on 31 st December 2019. Since then a global coalition of individuals, businesses and organisations has been established to maximise the impact of the Prize – a coalition that will continue to grow over the coming months and years.

Taking inspiration from President John F. Kennedy’s Moonshot which united millions of people around an organising goal to put man on the moon and catalysed the development of new technology in the 1960s, The Earthshot Prize is centred around five ‘Earthshots’ – simple but ambitious goals for our planet which if achieved by 2030 will improve life for us all, for generations to come.

The five Earthshots unveiled are:
 Protect and restore nature
 Clean our air
 Revive our oceans
 Build a waste-free world
 Fix our climate

Each Earthshot is underpinned by scientifically agreed targets including the UN Sustainable
Development Goals and other internationally recognised measures to help repair our planet.

By bringing these five critical issues together, The Earthshot Prize recognises the interconnectivity between environmental challenges and the urgent need to tackle them together.

Every year from 2021 until 2030, Prince William, alongside The Earthshot Prize Council which
covers six continents, will award The Earthshot Prize to five winners, one per Earthshot.

Nominations will open on 1 st November, with over 100 nominating partners from across the world being invited to submit nominations of those individuals, communities, businesses and organisations who could win The Earthshot Prize. Nominators will include the Global Alliance but also academic and non-profit institutions from across the world who have been selected for their ability to identify the most impactful solutions to the Earthshots.

An awards ceremony will take place in different cities across the world each year between 2021 and 2030, at which the five winners for each of the Earthshots will be selected from 15 finalists. The first awards ceremony will take place in London in autumn 2021.

After the awards, each winner will receive a global platform and prestigious profile, with their stories being showcased over the decade and the ambition that their solutions lead to mass adoption, replication and scaling. The £1 million in prize money will support environmental and conservation projects that are agreed with the winners. Shortlisted nominees will also be given tailored support and opportunities to help scale their work, including being connected with an ecosystem of likeminded
individuals and organisations.

In the months ahead, more information about the design of the physical prize to be received by each of the winners will be revealed.

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